Strategy Development

We understand that producing a new product or service requires a well-executed strategy to succeed. At Mobinett Interactive, we collaborate with you to:

1. Understand product vision and goals
2. Identify market gaps and opportunities
3. Define target market segments
4. Define objectives and measurement criteria
5. Evaluate user experience and technology options
6. Develop phased roadmaps for mobile platform support and product enhancements
7. Help you learn and use recommended tools and techniques
8. Launch with success

Strategy discussions will cover social network integration options that will help you get the word out about your products and gaming mechanics for engagement.  We’ll help you decide what level of integration is appropriate.

Conceptualization, Wireframing & Design

Tell us the details of your product concept in the form of user stories that describe how your service should work.  The format is: “As a [user role], I want to [goal], so that [reason].”  Knowing who is taking action and why up front helps us design more efficiently.  If you simply provide us a feature list, we may not understand the larger picture.  We’ll help you stay focused by validating your user stories against your project objectives and business goals.

We’ll work with you to create wireframes that depict the screens required to bring your user stories to life.  We’ll test and refine the screen flows to ensure the conceived application meets your users’ needs.  As wireframing sets the path for development, it’s a critical process.

Using the wireframes as a model, we create appealing, rich interfaces that are attractive to your targeted users.  We focus on crafting simple and intuitive user experiences to avoid confusing your customers, and to keep them happily engaged with your product. 

Development & Testing

We follow a formal process for technical design, coding, code review, and quality assurance, to ensure you receive high quality and high performance apps.

Our agile development methodology with short development cycles will allow you to try new features in your apps every 1 to 3 weeks.  With frequent client acceptance testing, you can request changes often, for optimal coding efficiency.  We test the apps to ensure user stories are satisfied before asking you to test. 

Launch, Marketing and Maintenance

Mobinett Interactive will work with your service providers directly to deploy your apps to production.  We’ll also work with you on any mobile app store submissions you need, and submit apps on your behalf.  We’ll use tactics that help you get noticed in the crowded app stores.

We’ll help you plan and market your launch to maximize returns on your go-to-market investment.  We’ll partner with you to promote your launch, and help you leverage your apps’ social hooks to create viral momentum.

We’ll also work with you to allocate the right level of post-launch support for your apps.  We’ll be there to fix bugs, optimize performance (based on user activity), and plan the enhancements you need.